A week ago, we showed you a video released by OnePlus to promote the next OnePlus 9 series, which will be presented on March 23. Perhaps the biggest news is that the OnePlus 9 line will feature cameras developed by Hasselblad. As most professional photographers know, Hasselblad is one of the best-known premium brands in the industry. In last week’s article, we said that OnePlus CEO Pete Lau said that adding Hasselblad to the OnePlus team will create a new reference in mobile photography.
Hasselblad’s first task will be to improve the color quality in photos and videos shot with the OnePlus 9 models. The photography company’s global marketing manager, Bronius Rudnickas, says that with the OnePlus 9 series, Hasselblad achieves excellent quality of colors. Today, OnePlus released the second episode of its video series “Behind the Lens”. The company notes that it simply cannot place the Hasselblad logo on the back of the phone. OnePlus has to achieve a very difficult goal in a very short period of time, says Hsiaoua Cheng, deputy head of the imaging department at OnePlus. Ms. Cheng notes that the biggest battle between OnePlus and Hasselblad is the discussions they have online about true color.
Xi Zeng of OnePlus, the company’s Product Creation Director, makes it clear that OnePlus’ goal after the partnership with Hasselblad is to put the professional photography experience in the pockets of OnePlus users. To make this possible, OnePlus worked hard on the user interface, user experience, packaging and even the shutter sound. As Zeng said, “As a technology company, we can help you tell a better story.”