One of the oldest jokes in the smartphone industry is that whenever Oppo launches a new phone, OnePlus will launch something very similar a few months later. But now, the two companies, along with Realme, are making this type of cooperation official, merging parts of their research and development.
In a statement given to Android Authority, a OnePlus spokesman said: “To better maximize resources and position OnePlus even further for growth, we are in the process of further integrating some R&D capabilities into OPLUS, our long-term investor. OnePlus will continue to operate independently and work to provide the best possible user experience for existing and future OnePlus users. “
For people in the west who may not be very familiar with OPlus, OPlus is a holding company that oversees OnePlus, Oppo, and Realme and it’s led in part by OnePlus co-founder Pete Lau, who joined OPlus last fall as senior vice president to help promote synergy between the three phone brands.
Although Oppo, OnePlus and Realme are expected to maintain a certain level of independence between the three companies, this statement almost confirms that the next devices from OPlus members will feature a wider range of shared features and designs, which is a trend that has been growing for some time with recent phones like the Nord N100 of OnePlus having specifications almost identical to the A53s of the Oppo.
However, you should still expect brands to maintain certain differences, like your Android skins, with OnePlus probably to maintain your Oxygen OS skin for Android, while Oppo continues to develop its own ColorOS.
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That said, the biggest impact of this development could be for things like camera performance and image processing, where a larger set of features and investments could help OPlus members better keep up with tech giants like Apple, Google and Samsung. ANAfter reviewing the OnePlus 8T last fall, I realized that although the device itself was good value and a decent phone, I still felt that OnePlus still needed to level up if it wanted to remain relevant in an increasingly competitive market.
AND with OnePlus making progress when it comes to entering carrier stores in the United States (where the vast majority of people in the United States buy their phones), it makes sense for OPlus to continue promoting OnePlus as a phone brand aimed more at the western market.
But perhaps an ever greater The conclusion of all this is that, for the long-standing OnePlus, although OnePlus may have started to manufacture devices designed to appeal to smartphone enthusiasts, the days of OnePlus that resembled anything like the courageous initialization of the phone we know in 2013 they are gone.