The Super Bowl 2021 ratings have finally been released – and they are not good.
CBS announced Tuesday morning that 96.4 million viewers watched the game on all of its platforms, “including the CBS Television Network, CBS Sports and NFL digital properties, mobile properties Buccaneers and Chiefs, mobile properties from Verizon ESPN Media and Television Sports and digital properties “.
Tom Brady and the Buccaneers achieved a 31-9 victory over the Chiefs on Sunday, with the final result undoubtedly for much of the second half.
CBS declared the game as the most broadcast live of all time, with 5.7 million viewers on digital platforms.
Although CBS did not announce the number of viewers who watched the game on CBS, the Sports Business Journal reported the total number was 91.629 million.
Concerns in the sports media industry increased when the game’s ratings were not released on Monday, which is highly unusual.
“The Super Bowl numbers are still being processed and verified,” said Nielsen in a statement late on Monday. “We anticipate that the final exhibition numbers, which will include the out-of-home exhibition (OOH), will be available to the media (Tuesday).
Last season’s Super Bowl, a Chiefs victory over the 49ers on Fox, averaged 102.1 million viewers across all platforms.
Boston market fans were just as interested in watching Brady at the Super Bowl as ever. The Boston assessment was 57.6, according to the Sports Business Journal, which is the second best Super Bowl rating the market has produced. The only Super Bowl Tom Brady appeared that surpassed that mark was Super Bowl XLIX in 2015, when the Patriots won the Seahawks for Brady’s fifth ring. Boston’s rating for that game was 61.
Boston’s Super Bowl 2021 rating was higher than that of the Tampa market (52.3).
In Kansas City, where Chiefs fans waited for a second consecutive championship, the ranking was 59.9 with a peak of 63.1, according to the Sports Business Journal. Kansas City, Boston and Tampa were the top three markets.
Amid very different circumstances due to the COVID-19 pandemic, New York’s rating saw a slight increase to 45.7 from 45.2 last year.