Microsoft’s Xbox consoles are considered a pillar of the industry, part of a trifecta that makes up modern games. The first Xbox launched in 2001; the Xbox Series X and S arrived last year. Today, the Xbox is a powerhouse, but it wasn’t always that way. BloombergDina Bass published an oral story about the creation of Microsoft’s Xbox that recounts the concept of the console, from an executive retreat to launch day – with hindrances like a failed offer at Nintendo detailed along the way.
The original Xbox was known as the Midway – or Coffin Box for some, according to Xbox technology officer Seamus Blackley, “because they feared he would fail and end his career at Microsoft.” As part of an effort to secure exclusive games, Microsoft tried to acquire companies like Electronic Arts, Midway Games and Square. Kevin Bachus, director of third-party relations, says Microsoft president and later CEO Steve Ballmer also brought the team together with Nintendo. Their argument revolved around the technical powers of the Xbox. It didn’t go as planned.
“They just laughed too much,” said Bachus Bloomberg. “Like, imagine an hour when someone is laughing at you. That’s how the meeting went. “
BloombergThe story continues to explore the console’s real achievements, including its successful offering for areola creator Bungie. The full piece is worth reading, especially for the anecdote about an anonymous Konami executive.
As for Nintendo, Nintendo America President Howard Lincoln told the publication that the company “does not talk about confidential discussions with other companies. Anyway, nothing resulted from these discussions ”.