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News Corporation has reached a three-year agreement with Facebook to provide millions of users in Australia with access to its content using the News product, from the social media giant.
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The deal involves News Corp Australia’s national newspaper, The Australian, news.com.au, major metropolitan headlines, including the Daily Telegraph in New South Wales, the Herald Sun in Victoria, the Courier-Mail in Queensland and regional publications and community activities. Facebook also reached an agreement with Sky News Australia extending its existing payment agreement.
News Corp’s chief executive, Robert Thomson, called the deal “a milestone in transforming journalism’s terms of trade”, noting that the change will have “a material and significant impact” on the company’s news business in Australia.
“Rupert and Lachlan Murdoch led a global debate, while others in our industry were silent or indifferent as digital dysfunctionality threatened to turn journalism into a begging order,” added Thomson. “We are grateful to Australian Prime Minister Scott Morrison, the treasurer Josh Frydenberg and the Chairman of the Australian Competition and Consumer Commission, Rod Sims, and his team, for taking a principled position for publishers, small and large, rural and urban, and for Australia. This digital outcome has been going on for over a decade. “
In addition, Thomson praised Facebook CEO Mark Zuckerberg and his team for their role in “helping to shape a future for journalism, which has been under extreme pressure for more than a decade”.
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The announcement is News Corp’s latest partnership to resolve a dispute between publishers and technology giants over the payment of news articles, following deals with Google and Apple.
News Corp and Facebook previously signed an agreement in October 2019 that allows the company’s publications in the United States to receive payments in exchange for access to additional stories for Facebook News.
| Ticker | Safety | Last | Change | Change % |
|---|---|---|---|---|
| NWSA | NEWS CORP. | 26.11 | -0.10 | -0.38% |
| FB | FACEBOOK, INC. | 273.75 | +5.35 | + 1.99% |
| GOOGL | ALPHABET, INC. | 2,054.44 | +4.44 | + 0.22% |
| AAPL | APPLE, INC. | 123.99 | +2.96 | + 2.45% |
Last month, Facebook announced that it would restrict publishers and users in Australia from viewing or sharing news articles, creating an impasse with the government. The company later reversed its decision after the Australian government passed a law called the News Media Trading Code, requiring Google and Facebook to pay for the news.
Other deals with Australian publishers signed by Facebook include Schwartz Media, Solstice Media and Private Media, according to Reuters.