(CNN) – New Zealand is really bored with its posts on Instagram.
The call was made in a two-minute video, starring comedian Tom Sainsbury as a member of the “Social Observation Squad (SOS)”. The official accompanies tourists in some of the country’s most famous landscapes and urges them to stop traveling “under social influence”.
“I was alerted to a situation that is happening a lot lately,” he said at the beginning of the campaign. “People have seen these photos on social media and are doing everything to copy them.”
“You know them,” he adds, reciting a list of cliché social media posts. “I shoot back from the hot tub. The man sits silently on the rock, contemplating. Hot dog legs.”
The campaign comes at a difficult time for tourists, with most international travelers barred from entering the country.
“Given the risks in the world around us and the uncertainty of the global launch of the vaccine, we can expect our borders to be impacted for much of this year,” Ardern told a news conference.
For the trip to begin again, the authorities needed to be confident that the vaccinees would not pass Covid-19 to other people, which is not yet known, or a sufficient number of the population needed to be vaccinated so that people could re-enter Nova Zealand safely. A travel bubble with Australia has been in place since October.