With the Super Nintendo World scheduled to open early next year, a new commercial has started airing in Japan, adding to the excitement for the park. At about 30 seconds long, the commercial gives viewers a brief glimpse of the attraction, as well as the Mario Kart and Yoshi tours that fans can expect when they’re done. Thematically, it is somewhat similar to the video clip that was released earlier this year, which featured songs from Galantis and Charlie XCX; Park participants can be seen interacting with the series’ villains, including Bowser Jr., Thwomps, Piranha Plants and more.
A video of the commercial can be found on @ usj1’s Tweet, embedded below.
速 報） #USJ 任天堂 ＣＭ 開始
■ 本 日 、 12 月 30 日 よ り 、 大阪 ・ 近畿 地方 で 、 ス ー パ ー ニ ン テ ン ド ー ワ ー ル ド の CM 放送 が 開始 し ま し た。#WeAreMario #SuperNintendoWorld#USJ フ ァ ン # ユ ニ バ # 任天堂 pic.twitter.com/xXcsRA6SER– ＵＳＪ の ツ ボ （ＵＳＪ で 出 会 っ た 心 温 ま る 物語） (@ usj1) December 30, 2020
The trailer ends with the hashtag #WeAreMario, which is a very interesting campaign! The park’s Power-Up bands will allow visitors to collect coins and participate in challenges, so the idea that visitors really “become Mario” makes a lot of sense as a selling point. It remains to be seen whether the Super Nintendo World may or may not fulfill its concept of a video game world in real life, but that seems to be the goal.
The Super Nintendo World was initially due to open during the summer, but the opening was postponed as a result of the coronavirus pandemic. The opening of the park is scheduled for February 4, 2021. With that date fast approaching, more information should start to come out very quickly! The past few weeks have brought a series of revelations about the park, including the presence of Pikmin characters, and tips on future plans for Donkey Kong.
Of course, Universal Studios sees the Super Nintendo World as a great opportunity for growth, and it will be interesting to see the impact that attraction has on Nintendo as well. Fortunately, fans of the company won’t have much more time to wait and see what’s next!
What do you think of the new trailer? Are you excited to check out the Super Nintendo World? Let us know in the comments or share your thoughts directly on Twitter at @Marcdachamp to talk about games!