Confirming the rumors, Amazon dived into the latest NFL broadcast rights package to become the exclusive home of Thursday Night Football by 2033. According to a report by CNBC, the deal will cost Amazon about $ 1 billion a year, without access to playoff games or the Super Bowl. Of course, Amazon is not the only company with aspirations for video on the Internet, and the eleven-year deal includes specific reservations for some of the video services that other partners are supporting.
According to Amazon, “the Prime Video business starts in 2023 and is the first NFL exclusive national broadcast package with digital streaming service. The number of regular season games included in the Thursday Night Football package is increasing from 11 to 15, with all games that air on Video Prime as part of a Prime subscription. “
For Disney, in addition to guaranteeing Super Bowls on ABC / ESPN, it also obtained the right to broadcast an International Series game exclusively on ESPN + each year. Likewise, Fox has expanded its digital rights to “future direct consumer opportunities, as well as NFL programming on FOX’s AVOD streaming service, Tubi.” In addition to an “NFL experience in Tubi” with video on demand and condensed games, Fox also has “authorized sports betting operator status” for Fox Bet when / if the NFL approves official betting operators.
NBC also filled its streaming arm, with plans to broadcast all NBC NFL post-season broadcasts on Peacock, including the Super Bowl in 2026, 2030 and 2034. Between 2023 and 2028 Peacock has exclusive national rights to six NFL games per season and will launch a “virtual NFL channel”. Before all of this happens, Peacock will also simultaneously broadcast NBC’s Sunday Night Football from this fall and will present a special post-game program.
Last but not least, CBS also included streaming in its plans for the future. Paramount + now has streaming rights for NFL games in its premium and ad-supported packages, running from 2021 to 2033. Inside the NFL is broadcasting exclusively on Paramount + starting this season.