Netflix Inc (NASDAQ: NFLX) released during its fourth quarter earnings report that it will bring “Shuffle Play” to its global user base in the first half of 2021, Verge reported on Wednesday.
What happened: The feature allows users to give up browsing the catalog, as Netflix randomly chooses the content for them to watch.
Shuffle Play was designed so that users “let us know that they simply want to skip browsing, click a button and we’ll choose a title for them to play instantly,” said Greg Peters, Netflix COO, according to Verge.
There is no clarity about what the feature will be called – but Reed Hastings, the co-CEO of the video streamer, joked previously that he could call him “I’m feeling lucky” in the same way Alphabet Inc’s (NASDAQ: GOOGL) (NASDAQ: GOOG) Google calls its search feature.
Why it matters: The Shuffle Play feature emerged last year in August, when Netflix started testing it with a segment of its users around the world.
Interesting new feature @Netflix … but what kind of insane person just says, “yolo, let’s spin the wheel of Netflix’s fortune” pic.twitter.com/6WDJrmd7pG
– Turner Levison (@TurnerLevison) August 18, 2020
The video-on-demand subscription company reported $ 1.19 in fourth-quarter adjusted earnings per share, losing analysts’ expectations of $ 1.39.
Netflix added 8.5 million global net paid subscribers in the period, exceeding Wall Street estimates of 6.47 million.
Price action: Netflix shares closed 16.85% up to $ 586.34 on Wednesday and fell 0.11% in the after-hours session.
Read below: Netflix is now a free cash flow story: analysts react to fourth quarter earnings
© 2021 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.