Netflix Announces New Feature to Download Programs and Movies Automatically Based on Your Tastes

Netflix announced a new “Downloads for You” feature for its iOS and Android applications. The company says that this feature will automatically download recommended TV shows or movies to your device “based on your preferences” and, fortunately, it is completely optional.

The feature is being released today on Android and will begin testing on iOS soon.

The company touts this feature as an expansion of the Smart Downloads feature, launched three years ago as a way to automatically download the next episode of a TV show you’re watching. “Downloads for You” takes this to the next level.

The ad post explains:

Today we’re launching Downloads For You, a new feature that automatically downloads recommended programs or movies to your mobile device based on your preferences. Whether you’re a comedy fan stuck in a long car ride or a rom lover with no internet, we do the job so there’s always something new waiting to entertain and delight you.

The feature will begin testing on iOS soon, and this is how you can activate it as soon as it is released:

  1. Go to the Downloads tab and activate Downloads for you.
  2. Choose the amount of content you want to download to your device (1 GB, 3 GB or 5 GB) and click Connect. The more space you allow, the more recommendations Netflix will download for you.

There is no timetable for when this feature will be implemented for all iPhone and iPad users, but it is available globally on Android starting today. What do you think of this feature? Will you enable it on your iPhone or iPad when it comes out? Let us know in the comments!

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