Fans of “Mission: Impossible” won’t have to wait so long before they can stream the next seventh installment of the franchise from the comfort of their homes.
Paramount Pictures is teaming up with other major Hollywood studios to cut the window of the traditional 90-day theater. ViacomCBS announced on Wednesday that some of the studio’s films, such as “Mission: Impossible 7” and “A Quiet Place Part II”, will go to its fledgling streaming service, Paramount +, after just 45 days in theaters.
Like all studios last year, Paramount had to adapt because of the coronavirus pandemic. The studio sold some of its films to streaming services, including “The Trial of the Chicago 7”, which went to Netflix, and “Coming 2 America” to Amazon, but retained its biggest titles, including “Mission: Impossible 7 “and” Top Gun: Maverick “for more traditional theatrical releases.
However, as the pandemic approaches its first full year, causing cinemas across North America to be closed or with limited capacity, the studios are rethinking old and proven release systems.
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‘Mission: Impossible 7’ will be available on the streaming service Paramount + 45 days after its release in theaters.
(Chiabella James / Paramount Pictures and Skydance via AP)
“A Quiet Place Part II” was postponed several times in the past year. It was originally scheduled to come out last March, but was dropped from the schedule when cinemas closed across the country. Both he and “Mission: Impossible 7” are scheduled to debut in the fall.
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The 45-day plan is yet another sign of how quickly the pandemic has changed Hollywood’s business. In the past, cinema owners could insist on exclusive 90-day window displays, but most had to commit to staying afloat during the pandemic.
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In recent months, Universal Pictures has reached an agreement with several movie theaters to shorten the window of their films. Warner Bros. and controller WarnerMedia followed with the most controversial decision to premiere films simultaneously in theaters and on HBO Max, starting with the great mainstay “Wonder Woman: 1984”.
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And there is also the pressure to get premium content for new streaming services more quickly. Paramount + launches on March 4 and has a fierce competition for audience and attention dollars on Netflix, Hulu, Disney +, Apple TV + and HBO Max. Some films are being produced to go directly to the service, including a new ” Paranormal Activity “and a new origin story” Pet Sematary “. The company also struck a deal with EPIX that will add thousands of other films to Paramount +.
The Associated Press contributed to this report.