Microsoft is in the habit of rekindling the Mac Vs. conflict. PC for your Surface ads, and this time it goes after Apple’s Touch Bar. In a new TV commercial, broadcast during NFL championship games on Sunday night, Microsoft pits Apple’s MacBook Pro against the company’s Surface Pro 7. It’s a chance for Microsoft to mock Apple’s Touch Bar in a TV commercial for the first time.
“Mac gave me this little bar, but why can’t they just give me an entire touchscreen?” asks a boy comparing the two laptops. This is something that some MacBook Pro users have been asking for, or just removing the Touch Bar altogether. Apple is now planning a redesign for the MacBook Pro later this year, with rumors that the Touch Bar will be replaced by physical function keys.
Elsewhere in the ad, Microsoft is trying to position Surface Pro 7 as a gaming device. “It’s a much better gaming device,” says the ad, which is an unusual way to frame Microsoft’s popular Surface device. Surface Pro 7 is barely capable of running the latest PC games at acceptable frame rates with its integrated Intel graphics, so it’s not the biggest selling point.
Microsoft had already compared its Surface Pro to MacBook Air, destroyed Macs in general and found a guy named Mac Book to tell people to buy a Surface Laptop.
This latest ad also focuses on the old Surface Pro 7, which has now been replaced by the Surface Pro 7 Plus for businesses and schools, at least. The new model includes a larger battery, 11th generation Intel processors, a removable SSD and LTE.