In recent months, Microsoft has been running an aggressive campaign casting a shadow over Apple’s Macs. Now, the latest announcement from Microsoft hits the iPad Pro while touting Surface Pro 7 as the “best choice” with the same strategy it has been using.
In parallel with Microsoft’s “Still a Better Choice” campaign, Intel also put a lot of energy into its most recent “Go PC” campaign this year, which started in February. She even hired Justin Long – the former “I’m a Mac” star to make fun of the M1 Macs last month.
Oddly, Intel’s new CEO, Pat Gelsinger, called the company’s latest attempts at Apple “competitive fun” while hoping to win back Apple’s chip business.
Microsoft has now launched its newest ad “Surface Pro 7: Still the Better Choice”. Previously, we saw the company introduce Surface Pro 7 as the best option over the MacBook Pro. Now, the new ad hits the iPad Pro in the same uninspired style as the previous ads.
The short 30-second ad mocks the iPad Pro for not having a built-in support, just having a USB-C port, the Magic Keyboard being heavy, not being a “complete computer and a tablet” and costing more than the Surface Pro 7
In contrast, Microsoft says that “Surface Pro 7 has everything you need to do what you love”.
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