Before Sunday’s game between the Kansas City Chiefs and the Tampa Bay Buccaneers, you can watch the announcement that Amazon will air during the Super Bowl. Entitled Alexa’s Body, it features an Amazon employee and the company’s new $ 100 Echo model. Oh, and Black Panther star Michael B. Jordan also makes an appearance.
The announcement begins with the fictional employee praising the design of Amazon’s latest smart speaker. “I literally couldn’t imagine a more beautiful ship for Alexa to be … inside”, they say of the 2020 Echo, their train of thought wandering around as a bus stops outside, its side covered with an announcement of the new Prime Video Series, Without remorse. Next, we see some scenes with Jordan as Alexa, the best coming in the middle of the ad.