Michael B. Jordan is making his advertising debut in the Super Bowl on a plug to Amazon’s Alexa speech recognition system.
The ad, entitled “Alexa’s Body”, will run for 90 seconds online and will be launched as a 60-second ad during the fourth quarter of Super Bowl LV on Sunday. (See the game-ready version above.)
Jordan exhibited his well-developed physique and appearance as a protagonist in films such as Creed, Black Panther and Tom Clancy’s next thriller Without remorse (which will soon arrive on Amazon Prime Video). This aesthetic is the key to the announcement, which begins with a group of executives in a generic office marveling at the design of a new spherical Alexa device.
“I literally couldn’t imagine a more beautiful vase for Alexa to be in,” said a woman. At that moment, she looks out the window and spies an ad with Jordan in the pose of matinee idol, which makes her daydream about a different “vase” for the voice recognition system: Jordan himself.
In his reverie, Jordan teaches the married woman French phrases, helps her cook and even joins her in a bubble bath by candlelight, where she reads to her a smoking passage from her audiobook. The exaggerated intimacy of the interactions is so exasperating for the woman’s husband that he soon begins to contradict his voice commands, such as “add bath oil to my shopping list”.
The commercial was created by Amazon and the agency Lucky Generals. It extends a series of several recent appearances on Alexa’s Super Bowl, whose ads featured a number of A-list stars like Harrison Ford, Rebel Wilson, Cardi B and Anthony Hopkins.