Michael B. Jordan Amazon Alexa Spot Crushes in Post-Super Bowl Reach – Deadline

EXCLUSIVE: This year, it was not a movie trailer that was all the buzz after the Super Bowl, but Michael B. Jordan as Alexa.

Given the pandemic’s unpredictable environment, and cinemas largely still closed from coast to coast, most major studios cut off the supply of trailers during Super Bowl LV on Sunday. Those who decided to go on air saw some eyeballs, but not as much as in previous years.

Strictly evaluating 24-hour post-game traffic on YouTube, Instagram, Twitter and Facebook views, RelishMix reports that Amazon’s Alexa ad featuring Jordan, the star of his next film Without remorse, attracted 110.6 million views. Divided, “Alexa’s Body” had 20.7 million views on Twitter, 12.3 million on Facebook and 77.7 million views on YouTube. Jordan Amazon Alexa’s 24-hour number is below what F9 tied for 24 hours after last year’s Super Bowl (110.9 million views).

On Monday morning, as reported exclusively by Deadline, Amazon struck an initial TV and film deal with Jordan’s Outlier Society.

The Super Bowl ad shows an Alexa user imagining Jordan as the sexy voice of his AI device, after she sees the image of the star in a bus ad for Without remorse (how about for double promotion?). The Alexa ad was the first among the brand’s highlights featuring Hollywood talent in this year’s RelishMix report, surpassing Paramount + ads (a total of 54.7 million views), Wayne’s World UberEats (13.8 million), Cadillac’s Edward Scissor Hands ad starring Winona Ryder and Timothée Chalamet (7.3 million) and Will Ferrell GM’s commercial “No Way Norway” (4.7 million).

Although we reported that the Marvel / Disney + location for The Falcon and the Winter Soldier represented an all-time audience record for a streaming series ad of 125 million, including much more than its reach on Instagram, Twitter, YouTube and Facebook. This measure also incorporated the global draw into third-party editorial accounts, Marvel international and title accounts, as well as broadcast views in the 30-second ad.

By RelishMix, on pure Instagram, YouTube, FB and Twitter views in the 24 hours after Super Bowl LV, it was from Universal F9 site that was the best among studio movie trailers (and / or streaming), with a draw of 44.5 million. Still, that number was 60% less than the draw for F9’s post-Super Bowl online traffic last year and 48% below 85.5 million views Fate of the Furious: Hobbs and Shaw reaped in 2019. Breaking F9In this year’s post-game draw, the trailer had 38.5 million views on Facebook, 3.1 million on YouTube, 1.8 million on Twitter and 1.1 million on Instagram.

This was the second round of the Super Bowl for F9 with the film scheduled to open on May 28. During Super Bowl LIV, Uni withdrew all efforts to promote Vin Diesel’s film before the pandemic derailed, which was a truly incredible marketing scam; the release date of the photo in 2020 is May 22. Last year, Uni launched the first F9 trailer on the Friday before the Super Bowl and in six days recorded 439 million views. This was driven by a pre-Super Bowl concert on Friday in Miami that featured photo stars Cardi B, Ludacris and Ozuna, as well as Wiz Khalifa and Charlie Puth. The audience for the live broadcast show recorded 12 million views in the first 72 hours. Simultaneously F9 advance tickets went on sale and in the first four days of last year it surpassed that of Fate of the Furious: Hobbs and Shaw by 50%. It all went up in smoke because of Covid.

As far as RelishMix, Falcon and the Winter Solider came in second with 30.15 million views, comprising 16.2 million on YouTube, 7.4 million on Facebook, 6.3 million on Twitter and 180 thousand on Instagram. The series falls on March 16. Amazon’s Coming 2 America came in third with 15.59M, that film that arrived at Prime on March 5. Universal’s M. Night Shyamalan Thriller Old drew 10.87 million, with the photo set to open on July 23. Disney’s Raya and the Last Dragon was assisted by 8.3 million; the film’s schedule will hit theaters and Disney + premium on March 5. Universal’s Bob Odenkirk Action Movie Nobody grabbed less than 5 million; with the title scheduled to open on April 2nd, Easter weekend. While Uni was expected to deliver just one spot on Sunday, they aired three.

The number of trailers (including streaming) broadcast during the Super Bowl LV paled a lot in relation to the quantity: last year counted nine, in 2019 it was eight, in 2018 it was 11. Again, this year’s low offer is due to the fact that The schedule of theatrical releases remains in limbo due to Covid, with theaters in New York and Los Angeles closed since mid-March.