Ford licensed 1991 METALLICA to hit “Enter Sandman” to serve as the soundtrack for your new Ford F-150 Raptor 2021 – a version inspired by the desert racing of your best-selling F-150 pickup.
When Ford started planning a revelation for the 2021 Ford F-150 Raptor, wanted to go further. Having this niche category since 2009, competitors lined up to play in Fordsandbox. But with a brand new model full of technical innovations, like five-link rear suspension, state-of-the-art shock absorbers and new 37-inch tires, Ford I wanted to show why it has been a leader in off-road trucks for 12 years, why it is still the leader and give a nod to how it will continue to lead in the future.
“Enter Sandman” was used by NASA mission control to wake up space shuttle astronauts; is the entry song for the Virginia Tech Hokies soccer team; and served as an entry theme for Major League Baseball Hall of Fame Member Mariano Rivera and Extreme Championship Wrestlingin Jim Fullington, also known as “The Sandman. “But only once before was it licensed to a worldwide commercial point, in a “Called modern armaments war” teaser trailer.
Fordcommunications director for Mark Truby said: “When we thought about what song captured the new Raptor in all its glory of destroying the dunes and running through the desert, one stood out: ‘Enter Sandman’. It’s a song that was almost never used commercially, but fortunately METALLICA are Raptor fans. “
The pairing of the F-150 Raptor racing in the desert and METALLICAin “Enter Sandman” it’s authentic for more than just, well, sand. At least one member of the band has a Raptor as a daily driver.
The film was created and produced by Chrome Productions, supervised by executive producers Joel Mishcon and Robert Chewcreative director Stephen Parker and head of production Melly Cook. Directed by Scott Weintrob with cinematography of Khalid Mohtaseb. Made by Andrew Denyer and edited by Alessandro Dordoni. Color grade and sound design courtesy of Envy Post and VFX by VFX Jam.
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