The main headlines of Fox Business Flash are here. Check out what is clicking on FoxBusiness.com.
McDonald’s Corp is exploring the sale of part of the Israeli artificial intelligence startup Dynamic Yield Ltd, which it acquired two years ago in an attempt to increase online marketing efforts, the company said on Friday.
DISCOVER FOX BUSINESS ON THE MOVE BY CLICKING HERE
Dynamic Yield, managed as an independent company within McDonald’s, personalizes the customer experience by changing the offerings in the network’s Drive Thru menu displays, according to the time of day, weather, customer traffic and trend options.
The startup, whose customers include IKEA and Lacoste, does business with more than 300 brands worldwide.
BEYOND BEEF EXPANDS MCDONALD’S BUSINESSES, YUM BRANDS FOR ‘MCPLANT’, PLANT BASED TACOS AND MORE
“The potential sale of the non-McDonald’s part of our business has been discussed from the beginning and now seems to be the right time to explore that possibility,” said its chief executive, Liad Agmon, in a statement.
The Chicago-based hamburger chain said it was considering selling only the part of Dynamic Yield that works with other companies, with no set timeline for the business.
| Ticker | Safety | Last | Change | Change % |
|---|---|---|---|---|
| MCD | MCDONALD’S CORP. | 206.14 | -3.52 | -1.68% |
McDonald’s said Dynamic Yield’s technology has been used in many markets, adding, “We continue to deploy in more.”
CLICK HERE TO READ MORE ABOUT FOX BUSINESS
(Reporting by Ann Maria Shibu in Bengaluru; Editing by Clarence Fernandez)