Loyalty to the Apple brand reaches its highest point with Samsung’s loyalty on the rise

Loyalty to the Apple brand reaches its highest point with Samsung’s loyalty on the rise

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Loyalty to the Apple brand among smartphone owners has reached a peak, according to a survey by SellCell. It shows that 91.9% of iPhone owners plan to buy another iPhone in the next update, 1.4% more than in 2019.

Samsung, on the other hand, saw its brand loyalty plummet …

SellCell says only 74% of Samsung smartphone owners plan to buy another Samsung model, up from 85.7% in 2019.

IPhone owners gave four reasons to stay with Apple:

  • Do you like the iPhone better or have never had problems with it: 65%
  • Stuck to the ecosystem: 21%
  • Switching from iOS to Android is a lot of work: 10%
  • Prefer to limit yourself to what you know: 8%

The ecosystem is clearly a huge advantage for Apple. While almost as many Samsung owners were satisfied with the brand as Apple owners (64% versus 65%), only 5% said they were very interested in the Samsung world.

IPhone owners planning to switch to Android have given three main reasons:

  • Another brand has better technology (for example, screen, camera, battery, etc.): 38%
  • Prefer another brand design: 26.4%
  • The latest model from the other brand has more features than the latest model from my current brand: 12.9%

Almost half would switch to Samsung and a third to a Google Pixel.

On the other hand, most Samsung owners would switch to the iPhone, almost a third of them saying that Apple offers better privacy protection, and a quarter saying that they think Apple offers better value for money.

SellCell also asked respondents to choose their favorite smartphone, with the iPhone 12 and Pro Max 12 topping the list.

  1. Apple iPhone 12 – 17%
  2. Apple iPhone 12 Pro Max – 12.7%
  3. Samsung Galaxy S21 – 11.4%
  4. Apple iPhone 12 Pro – 10.6%
  5. Samsung Galaxy S21 Ultra – 10%
  6. Samsung Galaxy S21 + – 9%
  7. Google Pixel 5 – 8.1%
  8. Apple iPhone 12 Mini – 6.3%
  9. Others – 5%
  10. Samsung Galaxy Z Fold2 5G – 3.1%

The survey sample is 5,000 smartphone owners in the United States – 2,000 each with iPhone and Samsung, and the rest divided among other brands almost in line with market share.

Photo of Onur Binay no Unsplash

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