‘Little things’ earn $ 2.1 million over Super Bowl weekend – deadline

Late Sunday morning: On one of the toughest box office dates on the calendar, the Super Bowl weekend, and also during a pandemic, Warner Bros. ‘second weekend of his thriller Denzel Washington-Rami Malek-Jared Leto The little things done $ 2.1M in 2,206 cinemas, -55% compared to the first weekend. This puts the household total of the photo in ten days at $ 7.8 million. As would be typical on any Super Bowl Sunday, don’t count on a lot of business today, especially for a censored movie aimed at older men.

Small things’ the fall of the second weekend is a little more pronounced than that of the second weekend of Liam Neeson’s Open Road films The honest thief (-43%) and The shooter (-35%); in relation to the latter, that film was coming out of the MLK weekend. However, on a dollar basis, Small things’ the second weekend is in line with what these films did in their second attempt, Shooter in $ 2M and Honest thief to $ 2.35 million. Sources believe Small things‘endgame in the United States is about $ 14 million, which is just below Honest thiefof $ 16 million. In all world, Small things collected $ 3.5 million from 23 territories last weekend, for a global grand total of $ 13 million.

Despite the controversy that WarnerMedia generated with its strategy of launching HBO Max in theaters during the pandemic, what is interesting is that its films are making some money at the box office, especially when you compare them to Netflix films’ getting a play . While major rival studios remain angry at Warner Bros for hiding their weekend numbers on Comscore, Netflix does not release its BO numbers. More specifically, box office sources told me that Malcolm and Marie I barely made any money last weekend; the film was released on Friday on the streamer. People just don’t go out of their way en masse to see Netflix movies in theaters (the streamer has a current picture-by-picture deal with # 3 Cinemark).

So, what’s going on here with the Warner / HBO Max films making some money? A few things: Netflix has substantially more subscribers than HBO Max, which means that the general public is already predestined to watch Netflix movies at home. Second, it is quite possible that there will be substantially more viewers than HBO Max subscribers in today’s South and Midwest box office markets.

However, this philosophy of ‘let the consumer decide where he wants to see the film’ is a surefire way to cannibalize the photo business and devalue the cinematographic product and franchises when the market opens up again. Getting consumers to decide where they want to see a movie during a pandemic, especially with the capitals of BO, NYC and LA closed, and film buffs generally still tired of Covid-19, is currently a totally different business philosophy. Movies are not the same as sporting events or live shows. They are visual media assets. WarnerMedia would do well to do what is best for its assets, rather than allowing consumers to determine their business parameters.

WarnerMedia and AT&T executives: just take a closer look at what’s going on with Netflix movies on the market. If that theater showcase formula was a failure, then how the hell did it become the revenue generating machine for big studios in the past few decades? HBO Max plans 12 budgeted studio releases for its service annually. But that has always been part of the plan, returning to the Warner Max label announcement. Distribution sources say that this whole strategy of launching streaming in a day and date ends when the world opens up again.

Although the Super Bowl weekend often has a bad reputation for being slow at the box office, looking back on the past year, the industry was swimming in cash: the third weekend of Bad boys for life led the box office with $ 17.6 million (the sum total at that time was $ 148 million, en route to the final $ 206.3 million) with Orion / UAR’s Gretel and Hansel ($ 6.1M) and Paramount / Eon’s The rhythm section ($ 2.7 million) opening for a total of 3 days of $ 84.1 million (+ 12% over the 2019 Super Bowl weekend). Again, the display and distribution of money would love to have again, even if Rhythm section did not work.

Regarding the state of view, Seattle reopened some cinemas last weekend. However, no indication of when New York City or California’s major markets, such as Los Angeles County – which will be closed one year from March – could come back to life in the near future. A positive sign? Sea World in San Diego reopened its animal exhibits (as opposed to its tours) on Saturday morning because of state restrictions on zoos. The theme park had been closed for two months. In relation to New York City, distribution sources tell us that their estimate is that the neighborhoods will be opened before Manhattan (whenever this happens), which has always been the thinking going back to last year.

Other box office disadvantages this weekend, although only 45% of all cinemas are open (representing close to 70% of the box office), include the harsh arctic climate in the midwest and a major snowstorm in the northeast. Small thingsThe top ten locations were 1. Paramount Drive-In Los Angeles, 2. West Wind Sacramento Drive-In, 3. West Wind Solano Twin Drive-In (Concord, CA), 4. West Wind Capitol Drive-In (San Jose, CA), 5. Harkins Estrella Falls Phoenix, 6. Santikos Palladium San Antonio, 7. Coyote Drive-In Ft. Worth, 8. Ford Drive-In (Dearborn, MI), 9. iPic River Oaks District Houston, 10. Cinemark Town Center (Pharr, TX). And the top ten markets in the photo were 1. Dallas, 2. Phoenix, 3. Houston, 4. New York metropolitan area (NJ, CT and Long Island / Upstate NY theaters), 5. Chicago, 6. Detroit, 7 Atlanta, 8. Denver, 9. Salt Lake City, 10. Orlando. Warners reports that PLF and large format ticket sales remain drivers, even for a film like Small things, during the pandemic.

Warner Bros. ‘has the launch of the awards season Judas and the Black Messiah, which is the first wide entry aimed at African Americans during the pandemic, with Focus Features also debuting Robin Wright’s debut film in the direction Earth.