Users familiar with webOS will immediately notice the attractive and up-to-date home screen, redesigned for better usability and meeting the needs of the constantly changing content consumption habits of viewers. The new home screen provides faster access to the most frequently used apps and speeds up content discovery with the ability to receive recommendations based on user preferences and viewing history. To show the recommended content and related information all at once, the new home page is displayed in full screen as a central hub for settings and the larger webOS ecosystem.
In addition to the new premium design, LG’s new Magic Remote offers simpler controls when using speech recognition with multi-AI offerings from LG ThinQ, Amazon Alexa or Google Assistant.* Simple to navigate, elegant, easy to hold and use, Magic Remote offers more user-friendly features, including quick connections between your TV and other devices and shortcut keys to access popular content providers like Netflix, Amazon Prime Video and Disney +.** Magic Tap, a one-touch Near Field Communication (NFC) function on the Magic Remote, provides virtually instant access to a range of exciting viewing possibilities. Simply touching an NFC-compatible smartphone*** with the remote control, viewers can share content from their phones with LG TVs or vice versa. Users can also view the content stored on these cell phones on their LG TVs while continuing to use their favorite smartphone apps and features.
Taking advantage of the latest in LG’s AI technology, TV voice controls and Magic Remote, viewers can simply get the information they need using their voice. Magic Explorer, an enhanced version of LG’s Magic Link, can provide informative content related to what is being displayed on the screen so that viewers can learn more about the actors, locations and other items of interest in the films and programs they are watching. The content dependent feature can also provide an easy and user friendly shopping experience for products that appear on selected broadcast channels and LG TV services, including live TV, Gallery, Settings and TV Guide, changing the color of the cursor whenever the Magic Explorer has information to share.
What’s more, the new Next Picks feature can analyze viewers’ preferences to discover more content suited to their tastes. Using viewing history data, Next Picks can recommend two live programs from broadcast or decoder offers, as well as a VOD title or app that viewers will find most pleasing, saving time and hassle of finding what to watch next.
“The latest version of our friendly open TV platform webOS 6.0 represents the most significant update since we introduced webOS in 2014,” said Park Hyoung-sei, President of LG Home Entertainment Company. “With the new edition of webOS, LG is demonstrating its commitment to offering services, products and technologies that meet the needs and desires of our valued customers.”
Visitors to LG’s CES® 2021 virtual showroom of January 11th to 14th will be able to experience first-hand LG’s newest TVs with webOS 6.0. Follow other LG CES ads on social media using # LGCES2021 and # CES2021.
* Series with applied voice recognition: 2021 OLED, NanoCell, UHD Smart TVs and FHD TV with magic ready. Series applied with hands free: R1, Z1, M1, G1, NANO9Z, NANO9X, NANO99, NANO95.
** The selection of shortcut keys varies by country.
*** Limitations apply. Some functions may only be available on selected smartphones.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, NJ, is the North American subsidiary of LG Electronics, Inc., a $ 53 billion global innovative technology and manufacturing company. At the U.S, LG sells a wide range of innovative home appliances, home entertainment products, cell phones, commercial monitors, air conditioning systems, solar power solutions and vehicle components. The marketing theme “Life’s Good” covers how LG is dedicated to people’s happiness, exceeding the expectations of today and tomorrow. LG is an ENERGY STAR 2020® Partner of Excellence Sustained for the Year. Www.LG.com.
SOURCE LG Electronics USA
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