LG has officially stopped making phones today, according to an official press release, so we will not see any new LG smartphones in 2021. This announcement will not surprise anyone in the mobile space, as the change has been rumored for several weeks.
This means two things. First, we will not see phones like the rumored LG V70 ThinQ, LG G10 or LG Velvet 2, as the company is closing its entire mobile business unit. We probably won’t see the LG Rollable that the company released at CES 2021 and which would have its launch confirmed in 2021 as well. LG calls the move a “strategic decision to leave the incredibly competitive mobile phone industry”.
Second, LG says it means it will be free to focus resources on areas of growth, citing a complete list of sectors where its brand is best positioned: “electric vehicle components, connected devices, smart homes, robotics, artificial intelligence and business-to-business solutions, as well as platforms and services. “
In the statement, LG reveals that it will “leverage its mobile experience and develop technologies related to mobility, such as 6G”, just as most people are purchasing 5G phones.
What will happen to current LG phones?
The good news is that if you own an LG phone or want to buy one – say, the LG V60 or LG Velvet – you will be protected. Both current LG phone stocks will remain on sale in stores and online, and service support and software updates will continue for existing LG phone customers. There simply won’t be any new LG smartphones in the future.
LG says the slowdown in its mobile business should be completed by July 31, although you can probably still buy an LG phone after that date.
Review 5 truly wild LG phone innovations – and why they failed. It was a company that always exceeded the limits of smartphones – better selfie cameras (LG V10), focus on ultra-wide cameras before many others (LG G6) and innovative video camera controls that others eventually copied (LG V30).
But it was not always in the right direction to connect with customers – attempts at innovations such as modular phones (LG G5), flexible screens (LG G Flex 2), leather backs (LG G4), enigmatic motion sensors (LG G8) , and dual screens (LG G8X) were received warmly.
It also never had the competitive strength to offer better prices at the operator level in key regions like the US, when Samsung and Apple consistently won in business. LG phones started the 2010s with very popular phones like the LG G2, but in the end, their phones just couldn’t stand out from the crowd – and experiments like the LG Wing 5G or Dual Screen on the LG G8X / LG V60 just didn’t stop. attract consumers like folding phones.
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