Lenny Kravitz asks his fans to invest in their own lives and become a billionaire Heartbeat in Stella Artois’ new Super Bowl ad
Lenny Kravitz asks fans to invest in their own lives and become a ‘Billionaire Heartbeat’ in the new Super Bowl ad for Stella Artois.
The 56-year-old rocker joined the brewery for his campaign entitled Invest Your Heartbeats In The Life Artois.
The heart of the new campaign is to make people realize that they must invest their time to spend it with those they love around them.
Heartbeat Billionaire: Lenny Kravitz asks fans to invest in their own life and become a ‘Heartbeat Billionaire’ in the new Super Bowl ad for Stella Artois
Life Artois: the 56-year-old rocker joined the brewery for the campaign entitled Invest Your Heartbeats In The Life Artois
The announcement starts with Kravitz walking to a battery while sitting down, saying, ‘We are all born with 2.5 billion heartbeats.
The rocker picks up his drumsticks, swinging dark shadows and a gold ring on his nose with his signature dreadlocks, adding, ‘It makes you a billionaire.’
He starts hitting the drums before his image turns into an animated shape when his song It Ain’t Over Till It’s Over starts playing.
Drum kit: The ad starts with Kravitz approaching a drum kit while sitting down, saying, ‘We are all born with 2.5 billion heartbeats
Lenny excited: he starts hitting the drums before his image turns into an animated shape when his song It Ain’t Over Till It’s Over starts playing
He asks fans, ‘not to waste the fortune within us’, suggesting that they ‘invest in each other, invest in the moments we share.’
‘Because you are rich in life when you are a pulsating billionaire’, adds the singer when mixing with a group of friends.
“Invest your heartbeat in Life Artois,” he adds when the 30-second ad ends.
Invest: He asks fans, ‘not to waste the fortune within us’, suggesting that they ‘invest in each other, invest in the moments we share’
Mingling: Because you are rich in life when you are a pulsating billionaire ‘, adds the singer when mixing with a group of friends
Invest: ‘Invest your heartbeat in Life Artois’, he adds when the 30-second ad comes to an end
“This life is short and, while we all have the opportunity to live 2.5 billion heartbeats, each one is special and should be treated as such,” Kravitz said in a press release.
“It is a very powerful message and comes at a very special moment for everyone to stop and marvel at the true riches of life – our time with each other,” he added.
As part of Anheuser-Busch’s commitment to building a more sustainable future, the film won the Green Gold Seal from the Environmental Media Association and follows the guidelines for the sustainable production of TV, films and events.
Life is short: ‘This life is short and, while we all have the opportunity to live 2.5 billion heartbeats, each one is special and should be treated as such,’ said Kravitz in a press release
Kravitz recently paid tribute to his iconic godmother, Cicely Tyson, who passed away at age 96 last week.
“With inimitable style and grace, my dear godmother, Miss. Cicely Tyson, made her great escape to heaven. She lived a remarkable life until the last moment, ‘he began.
“A true pioneer, who exposed her heart and soul so that we could witness the spirit of the characters she portrayed so brilliantly, who continue to move and inspire generations,” he added.
Tribute: Kravitz recently honored his iconic godmother, Cicely Tyson, who passed away at the age of 96 last week