NEW YORK, March 11, 2021 / PRNewswire / – Lead Marvels, a provider of content distribution and lead generation solutions, is continuing its rollout in the accounting industry with its Digital Content Hub solution, adding five more CPA associations in the past few months. The company has now launched its solution in collaboration with 15 states.
Most recently, Lead Marvels launched its digital content hub solution with the Arkansas CPA Society, Florida CPA Institute, South Carolina CPA Association, Virginia CPA Society and Washington CPA Society. These five new associations join the Illinois CPA Society, California CPA Society, Connecticut CPA Society, Kansas CPA Society, Michigan CPA Society, Nevada CPA Society, Ohio CPA Society, Ohio Society Oklahoma CPAs, Pennsylvania CPA Institute and Texas CPA Society.
The solution, called the “Knowledge Center”, helps to generate non-tax revenue for the state association and increases the use of the website and the engagement of members, while attracting new members. In addition, the solution offers marketers, salespeople and suppliers a ready way to engage with CPAs and accounting professionals, publishing downloadable content such as white papers, e-books, case studies, guides and more. When a CPA engages and downloads content, a qualified sales lead is delivered in real time, as well as stored in an online dashboard for tracking and reporting.
“In addition to the 15 states that are currently active, we are in the process of launching seven more states, for a total of 22 states, which together reach more than 275,000 CPAs and accounting professionals,” he said. Jeff Schottland, co-founder and chief executive of Lead Marvels. “More than 20 advertisers are currently running content distribution and lead generation programs on our platform, with more signups on a regular basis,” he said, adding that in the month of February 2021 alone, almost 1,000 leads were generated and delivered to advertisers.
“As part of our Innovation Center, the VSCPA is dedicated to generating value for our members, connecting them with resources of the future in an evolving digital world, especially around technology and talent,” he said. Tina Bates, CAE, vice president of innovation for the Virginia Society of CPAs. “Our online Knowledge Center has been a great addition to our content strategy in these areas, and we are excited to partner with Lead Marvels to make this happen.”
Added Jeanette Kebede, Director of Communications for the Washington Society of CPAs, “Our new Knowledge Center developed by Lead Marvels is proving to be an innovative way to engage and connect with our audience of CPAs, controllers, CFOs and other financial executives during this pandemic. existing set of conferences, events and print and electronic advertising, we are excited because we now also have a content marketing and lead generation solution to support our advertisers and sponsors, “she said.
Lead Marvels has also enhanced its platform with the launch of two new services, including a new “sales engagement” tool that allows state associations to easily identify and engage with potential new advertisers for their Knowledge Center, as well as a “lead incentive” solution for advertisers to receive “callback requests” when an accountant or accounting professional hires and downloads their content.
To learn more about how Lead Marvels can boost their lead generation and content distribution programs for your organization or association, visit: www.leadmarvels.com.
Media contact:
Michael Palacios
President, Lead Marvels
845.445.7210
[email protected]
SOURCE Lead Marvels, Inc.
