Some people who eat King’s Hawaiian sweet rolls think the bread company is deceiving them.
A class action lawsuit was filed in New York claiming that the company behind the rolls is “misleading” for customers, making them believe that the rolls are made in Hawaii. The documents submitted state that the rolls are made in California.
“While Hawaiian rolls and the name of the company alone do not lead people to expect that a product made in Hawaii more than a moon pie is made on the moon, the prominent placement of Hilo Hawaii gives a misleading impression to consumers” , a representative from Sheehan & Associates PC wrote to Fox News via email. “This is especially true because King’s Hawaiian is the prominent brand in this food category.”
On the company’s website, they say that their “baking legacy… begins in the 1950s in Hilo, Hawaii”, where the founder opened Robert’s Bakery.
The lawsuit claims that the plaintiffs would not have purchased King’s Hawaiian sweet rolls if they knew they were not made in Hawaii. Damage along with a change to the label and packaging is being sought in the process.
Kona Brewing and Hawaiian Host were also sued for similar reasons, according to Hawaii News Now.