This is much better.
Kia
It looks like we heard about Kia inaugurating a new brand logo for years, but on Wednesday, it finally happened. Kia unveiled the new logo it will display on new vehicles and said that we will learn more about its “new brand goal and strategy” on January 15th. I think this logo change should have happened with the Stinger’s introduction, personally, but better late than never.
See, Kia has not yet completely changed its image of making bargain cars, and its current logo and brand remain stuck with really small cars from decades ago. Today, the Korean company makes some incredible cars in its line and they will finally get the marketing and branding attention they deserve. That is the company’s hope, at least.
The block font with a simple oval shape favors fluid writing to spell the name “Kia”. The brand said the new logo incorporates “symmetry,” rhythm “and” rise. “It should also look much more like a handwritten stamp of approval from the company, while inspiring confidence. Honestly, anything is a big improvement. compared to the original logo.
But wait, there’s more. The new logo also comes with a new slogan that you will soon see in Kia ads: “Movement that inspires”. Kia said that this great moment of brand reformulation also occurs when it plans to launch numerous new electric cars In the next years. We should learn more about these cars and the brand’s new strategy in just over a week. In the meantime, enjoy the revelation of the logo along with a record fireworks show involving “most unmanned aerial vehicles launching fireworks simultaneously,” according to Kia.
See this:
2020 Kia Telluride is a majestic mountain SUV
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