KFC mixes chicken and pixels with its new gaming PC

KFC, the famous fried chicken subsidiary of Yum! Brands (NYSE: YUM) and runner-up in sales for the world’s largest restaurant chain, it is apparently moving forward with its plan to launch KFConsole, a high-powered gaming computer that also keeps the chicken warm. Made to look like a bucket of fried chicken in general, the PC has a high-performance gaming setup that supports virtual reality (VR) and 4K TV games, according to IGN and other sources.

Other specifications include a Intel Nuc9 Extreme Compute Element, a frame rate of 240 frames per second (fps) and a 1 terabyte SSD Seagate, Engadget reports. Neither KFC nor KFConsole manufacturer Cooler Master has indicated a price at this point, but Intel Nuc9 alone costs $ 3,100.

A young gamer looking at a computer screen and smiling as he dips a piece of fried chicken in a bowl of sauce.

Image source: Getty Images.

The PC is also designed to keep KFC snacks close at hand. The device has a drawer containing a tray where the chicken pieces can be placed to keep them warm while you play, with the Cooler Master stating that this “Chicken Chamber” will use the “natural heat and airflow system” of the computer, allowing you to “concentrate on the game and enjoy hot, crispy chicken between rounds.”

The strange game trick echoes a recent device in the form of a six pack produced by Anheuser-Busch InBev under the console name Bud Light BL6. This hybrid creation, of which only one was built, functions as a video game console, projector and “beer koozie” for two cans. There is no indication of how many KFConsoles – “forged in the fires of KFC ovens”, says Cooler Master – will be built.

The announcement is the second unusual KFC promotion launched by Yum! Brands this month. The first was a 15-minute comedy short entitled A recipe for seduction at Lifetime, featuring a fictional Colonel Sanders as a chef similar to Casanova.