Since 2019, when Live Nation took over the management of The Colosseum at Caesars Palace, AEG did not have an exclusive marquee location in Las Vegas, but with the new Resorts World agreement, it now manages the new trendiest presentation space in the world. City. And it’s filling up the schedule for when the shows are due to start again this fall.
“The residence has become obsolete,” John Meglen, president and co-CEO of Concerts West, said Advertising panel last year. “The artists bring their shows on tour and the bands play X number of nights in a smaller theater – where you can get bottle service instead of really being creative. We want to go back to the big shows. We want to create a playground with all the bells and more recent whistles, and let the artists come in and perform their own show and unique vision. “
AEG partnered with Caesars Palace to create The Colosseum and produce Celine Dion’s innovative residency show in Las Vegas, which ran from 2003 to 2018 and grossed $ 650 million in sales, according to Billboard Boxscore, making the most successful residence of all time. It also launched a new entertainment model in Las Vegas, bringing the greatest artists to the most modern theater in the world with an evening run of over 4,000 tickets. Elton John, Rod Stewart, Cher, Bette Midler, Shania Twain and Mariah Carey also took the stage during AEG’s tenure at the Colosseum.
Katy Perry signing a residency seems to make sense for the superstar. She is one of the few contemporary pop bands that could fill a venue this size for months, night after night, and is known for creating spectacular shows. And as the new mother of a girl born in August, like many other pop-star parents like Britney Spears and Backstreet Boys, Perry can enjoy being in a place without the need to travel to tour. His last tour, Witness: The Tour, which took place in 2017-2018, averaged $ 1.08 million and 11,560 tickets per show, according to the Billboard Boxscore. This tour, and its previous one, the Prismatic World Tour, were both promoted by AEG in North America.
Perry also released his sixth studio album, To smilein August and was unable to take a tour through the coronavirus pandemic. To smile debuted and reached 5th position on the Billboard 200 album chart on September 12, 2020. The album spent four weeks on the chart. He won 402,000 equivalent album units in the United States as of March 11, according to MRC Data. Of this sum, 67,000 are in album sales. The album contains the Billboard Hot 100 hits “Never Really Over” (No. 15 on the peak) and “Daisies” (No. 40).
This would bring a supporting pop artist to AEG’s release of The Theater at Resorts World, with more big name signings covering other genres, such as the legacy of pop, rock and country, which are likely to follow.
AEG declined to comment and Perry’s representative did not respond to the request for comment.
Additional reporting by Melinda Sheckells.