Kanye West’s newest shoe, the Yeezy 450 on Cloud White, sells out in less than ONE MINUTE
Kanye West can’t keep his shoes from flying off the shelves.
The latest addition to its Adidas shoe line sold out in less than a minute after it launched on Saturday morning.
The Yeezy 450 went on sale in Cloud White after first attracting attention in 2020, when the 43-year-old rapper was seen wearing his alien silhouette in Paris.
Yeezy 450: The latest addition to Kanye West’s Adidas shoe line sold out in less than a minute after launching Saturday morning
First sighting: the Yeezy 450 went on sale in Cloud White after first attracting attention in 2020, when the 43-year-old rapper was seen wearing the silhouette of an alien in Paris
Kanye wore the bizarre shoes while strolling through the French city during Paris Fashion Week in March last year.
He was in town to debut his Fall 2020 Ready-to-Wear Yeezy collection and the shoe’s abstract proportions immediately spawned countless online memes.
The model finally reached a wider audience a year later – for those lucky enough to snatch a pair.
High demand: despite countless jokes about the new shoe, it flew off the shelves before most fans could log into the Adidas app or YeezySupply.com to get a pair of their own
Despite the jokes, demand was clearly high for the item, as all pairs disappeared before most fans could log into the Adidas app or YeezySupply.com to get theirs.
Sold at retail for $ 200 a pair, the Yeezy 450 adopts a beige-gray construction completely knitted for a sock-like fit.
But all conversations around the shoe focused on the shape similar to the rib cage of its exoskeleton.
Unfortunately, for those who can’t afford a pair, they are now being resold for up to $ 800.
Missed opportunity: in retail for $ 200 a pair, sneakers that failed to buy a pair for themselves may have to shell out up to $ 800 on resale sites
Shoe designer: Kanye launched his first Yeezy shoe in 2009 and quickly secured control of the tennis game, with popular launches such as the Air Yeezy 2 SP ‘October Red’ in 2014
‘YEEZY 450 launch was a bit of BS. 15 minutes of “you’re in the waiting room, don’t refresh” with the page refreshing itself until it runs out, ‘an angry fan tweeted.
‘Release at 7am, sold out at 7:01 am. People hated this shoe all year, but it never kept the same energy on launch day # yeezy450 ‘, said another.
Kanye tried on these sneakers for the first time on social media during the summer of 2018 with sketches of their much-discussed design.
This long-awaited drop is among the nine styles that Adidas will launch from its Yeezy line throughout the month.
Personal struggle: Kanye has his successful business to distract him from his breakup with Kim Kardashian, who filed for divorce last month after almost seven years of marriage