Kanye West has a strong foot in fashion and music, but almost had one more in games – specifically at Nintendo.
Former Nintendo of America President Reggie Fils-Aime revealed in a podcast that he met with West and Kim Kardashian-West a few years ago to discuss the possibility of a partnership. It all started when the founder of YEEZY reportedly spoke to Nintendo’s Shigeru Miyamoto at the company’s booth at E3, and this led to a formal meeting with Fils-Aime.
Unfortunately, Nintendo had many projects underway at the time and had to refuse collaboration. “Part of that was talking about what he was doing. He was experiencing video game content; he wanted reactions to that. He comes in and says, ‘I want to work with Nintendo,’ said Fils-Aime, without specifying what “content” Ye was working on.
Fils-Aime continued, “We had so many different projects going on at Nintendo that the possibility of doing something with Kanye just didn’t exist, so I had to find a way to politely refuse this opportunity to work with him. I said to him, ‘Kanye, you don’t want to work with us because we are tough, we are tough. All we do is look for the best content. We would not be the type of partner you would like to work with. ‘And he looks at me and says,’ Reggie, you’re exactly the type of partner I want for that reason! ‘ It’s like, ‘Oh my God.’ ”
In related news, the West Sunday Service choir abandoned its new project Emmanuel.