The upcoming Jeep Wagoneer and Grand Wagoneer lack a critical Jeep feature, a Jeep emblem. Even with all the expansive sheet metal and space in these huge SUVs, the Jeep found no room for the classic Jeep logo. According to an interview with MotorTrend, Jeep CEO Christian Meunier confirmed that this is intentional.
The Jeep Wagoneer and the Grand Wagoneer see Jeep’s return to the luxury SUV segment, where they hope to expand the Jeep brand’s appeal and customer base. For a model as important as the Wagoneer twins, you would expect Jeep to proudly display its logo on its most luxurious creations, however, this was considered unnecessary.
93 Photos
Jeep CEO Christian Meunier explained to MotorTrend that the Jeep logo is simply not needed, as the Wagoneer and Grand Wagoneer SUVs are obviously a Jeep due to the style and iconic name Wagoneer. This type of branding exercise is not new, as Ford stopped using its logo with great success on the Mustang and the next Bronco. The Mustang and Bronco are iconic Ford products that can be autonomous and do not need the Ford logo to promote the Ford brand.
The Jeep Wagoneer and Grand Wagoneer will occupy a new premium space for the Jeep brand and will help provide wealthier customers with a luxurious experience. The Jeep Wagoneer will start at $ 59,995 while the Grand Wagoneer will reach $ 88,995 and can easily reach $ 100,000 with options.
With a distinctive Jeep style and iconic name, perhaps the Jeep Wagoneer and Grand Wagoneer don’t need a Jeep logo, after all. As these new Jeep SUVs emerge as a luxury Jeep sub-brand, we are thrilled to see how they evolve and grow the Jeep brand, even without the iconic Jeep logo.