Jaguar will build all-electric cars starting in 2025, as part of a comprehensive “Reimagine” strategy, the company announced today. In 2030, the Jaguar brand will be fully electric, with no gas or even hybrid models to choose from. In the meantime, its Land Rover division will begin a move towards electrification, with six new models coming over the next five years, starting in 2024. Land Rover plans to sell 60 percent of its cars in pure electric form by 2030, and all from Jaguar Land Rover models will be available in all-electric variants by the end of the decade.
The group will use three platforms compatible with all-electric powertrains. Land Rover will use a so-called EMA (modular electrical architecture) for its EV models and another called MLA (modular longitudinal architecture) for hybrids. Land Rover currently has three SUV families, the Range Rover, Discovery and Defender, but has yet to say which will be electrified first.
Jaguar, for its part, will use a new “pure electric architecture” for its next vehicles and discard its planned XJ limousine, which was due to debut this year. “Although the nameplate can be maintained, the planned replacement of the Jaguar XJ will not be part of the line, as the brand seeks to realize its unique potential,” the company said in a press release.
Jaguar revealed little more about its EV model strategy and how its current I-Pace electric SUV will fit. It looks like their current gas and hybrid vehicles like the XE, XF, E-Pace and F-Pace will be discarded and replaced with all-electric versions.
Jaguar said it will invest £ 2.5 billion ($ 3 billion) in the new strategy and has set aside £ 35 million ($ 48.7 million) to pay fines for not meeting EU emissions targets in 2020. The company is also working on hydrogen fuel cell vehicles and plans to start testing the prototypes within a year. CEO Thierry Bolloré said the strategy would emphasize “quality over volume” and that the company has no plans to close any of its car plants in the UK or anywhere else around the world.