Colombian star J Balvin surprised fans with the performance of “Ma ‘G”, the first song on his next fifth album, during Canelo Álvarez vs. Avni Yildirim’s highly anticipated fight on Saturday at Miami’s Hard Rock Stadium. After debuting the track during his friend Álvarez’s walk to the ring, Balvin released the single and the accompanying video for online platforms.
Follow-up until 2020 Colores, the album is almost done, Balvin confirmed the Rolling Stone by phone from Miami on Thursday, adding that it will arrive “soon”. Balvin said it is completely different from Colores, which was an audiovisual concept album inspired by colors and their different meanings.
“This new album is about me,” said Balvin Rolling Stone. “It is the first time that I am going to talk about personal things. I’ve never done this before. ”Despite the highly personal nature of the project, he says he is still doing what he loves and what is good: making hits and repeating reggaeton. “I’m definitely trying to elevate every aspect of myself with this album. You have to compete with yourself. It’s about trying to get better and not being afraid of it. “
With “Ma ‘G” specifically, he was chosen to focus on “themes of identity, origins and gratitude” and to reflect on his “journey from the streets of El Barrio Castilla, Colombia, to global stardom as an icon of pop culture” , according to a press release. His decision to reveal the music with the help of Álvarez, a Mexican celebrity and number one active boxer in the world, intended to represent the “solidarity and strength of the global Latin movement”.
The release of the song comes along with a new collection of products. It also comes just hours after Balvin announced that he was releasing another song for The Pokémon Company’s 25th anniversary compilation album.