Fiverr, an Israel-based digital market, is highlighting Four Seasons Total Landscaping in a high-profile commercial that airs during Super Bowl LV.
Looking back to the post-presidential US viral viral moments, one of the most memorable is undoubtedly connected to the Philadelphia-based store. On November 7, four days after the election, the Four Seasons Total Landscaping’s undefined parking lot – located between a local sex shop and a crematorium – became the site of a press conference organized by former President Donald Trump’s attorney Rudy Giuliani. The purpose of the event was to discuss the legal challenges of Trump’s campaign to election results; however, the location’s unexpected location led to speculation that it had originally been scheduled to take place at the luxurious Four Season Hotel. The Giuliani and Trump campaign never admitted that a mistake had been made and proceeded with the press conference as planned. After the incident, Four Seasons Total Landscaping became an instant landmark in Philadelphia. Marie Siravo, the store’s founder, became an icon for small businesses struggling in the middle of the pandemic after launching a line of funny merchandise with landscaping-themed slogans like “Lawn and Order” and “Make America Rake Again”. it was a very funny and epic cultural moment in 2020, ”Gali Arnon, marketing director at Fiverr, told The Media Line. 
cnxps.cmd.push (function () {cnxps ({playerId: ’36af7c51-0caf-4741-9824-2c941fc6c17b’}). render (‘4c4d856e0e6f4e3d808bbc1715e132f6’);});
if (window.location.pathname.indexOf (“656089”)! = -1) {console.log (“hedva connatix”); document.getElementsByClassName (“divConnatix”)[0].style.display = “none”;}The high-profile announcement, due to air during the third quarter of the Super Bowl LV, will focus on Siravo and his decision to turn the incident into a business opportunity through Fiverr’s platform. “We built the entire website and redesigned its logo, made some t-shirt designs for its product line,” said Arnon, calling the story an example of the “American dream about steroids”. Most small businesses in the United States have suffered financially due to the pandemic, a Federal Reserve survey released last week showed. Of the nearly 10,000 companies surveyed by the Fed, an impressive 95% reported that they were negatively affected by the pandemic, with 78% saying they experienced a drop in revenue. “Fiverr is helping small businesses, so the narrative [of the ad] it’s about a small company that can serve as an example for so many others in the United States, which are basically the backbone of America ”, emphasized Arnon. Tel Aviv-based Fiverr flourished last year as a result of more and more companies switching to online and remote working models during the COVID-19 pandemic. They offer a wide range of freelance services in more than 160 countries, including graphic design, digital marketing and video production.
Arnon declined to reveal exactly how much the Super Bowl commercial costs. However, publicly available figures show that a 30-second ad costs at least $ 5.5 million, according to Ad Age, a website that reports on advertising. This is roughly the same cost as the 2020 Super Bowl. In contrast, 30 seconds of airtime in 2019 cost $ 5.25 million. According to the company, its shares have increased by more than 1,000% in less than a year and are now valued at more than $ 8 billion. “It was a landmark year for Fiverr,” said Arnon. “We were very excited to see how many freelancers joined the platform looking for job opportunities or freelance jobs, [as well as] how many companies from around the world have joined the platform to find services and access to resources that can help them change and adapt their businesses in these unprecedented times. ”Although some big name brands that have long been associated with the Super Bowl have given up this time – like Coca-Cola and Budweiser – there are a number of new things going on, in addition to Fiverr. This includes DoorDash – which saw its business grow during the pandemic as restaurants increasingly depend on deliveries – and, in fact, an Austin-based company that helps job seekers find many remote opportunities. Another newcomer to the Super Bowl advertising blitz is Dexcom, a San Diego, California based company that specializes in glucose monitoring systems for diabetes control. The company’s advertising campaign features singer-songwriter Nick Jonas, who was diagnosed with type 1 diabetes at age 13.
Dexcom’s new G6 CGM technology uses a small wearable sensor and transmitter to measure and send glucose values in real time for an intelligent decision, thus eliminating the need for painful finger pricks. As part of this health-focused campaign, Dexcom will also offer football (and music) to fans the chance to watch the game with Jonas through an interactive augmented reality (AR) experience. Fuse.ar is the Israeli startup behind immersion technology. “What we’re basically allowing here is for Super Bowl fans to have videos with Nick Jonas created directly from their computers or mobile devices,” Liat Sade Sternberg, CEO of Fuse.ar, told The Media Line. 