Apple once again dominated smartphone activations on Christmas Day in the U.S., according to new data from Flurry Analytics. The data indicates that the iPhone was responsible for nine of the top ten smartphone activations on Christmas Day this year, although total activations have dropped compared to 2019.
Interestingly, iPhone 11 was the most popular iPhone activated on Christmas Day, followed by iPhone XR and iPhone 12 Pro Max. Compared to the previous 7-day activation average, however, iPhone XR was flat, indicating that it wasn’t necessarily a popular gift, but it remains a strong seller in Apple’s line.
The iPhone 11 was the most activated device on Christmas Day, with activations 5% higher against the 7-day average between December 18 and December 24. In the case of the iPhone XR, the number of activations on Christmas Day was relatively equal to the previous 7-day Average, which means that it was not necessarily a popular Christmas gift, but remains a popular smartphone for Apple customers.
Another interesting data from the analysis is that the iPhone SE had the biggest increase on Christmas day compared to the previous average of 7 days. Activations for iPhone SE increased 34% on Christmas Day compared to the previous 7-day average. The iPhone 12 mini is nowhere on the list this year, adding more fuel to claims that it is a very specific product for Apple.
Notably absent from this year’s list is the flagship of the iPhone 12 mini, which features the features of the iPhone 12 in a smaller device. With a discount of just $ 100 compared to the iPhone 12, however, the mini version has not yet caught consumers’ attention.
In total, new smartphone activations on Christmas Day this year fell 23% compared to Christmas Day 2019. This can be attributed to a variety of factors, including the economic impact of the COVID-19 pandemic:
Activations this year fell 23% year on year, probably due to the financial difficulties caused by COVID-19. Another possibility is that, as Americans were encouraged to stay at home and limit family gatherings, the offer of gifts with smartphones could be more widespread between the days before and after Christmas. Please note that we will report on the entire month of December, right after the new year, for a more complete picture.
You can find the full report on the Flurry Analytics website. Have you unwrapped a new iPhone this holiday season? Let us know in the comments!
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