Apple’s 5.4-inch iPhone 12 mini, which is the smallest iPhone released since the iPhone SE 2016, may not be selling as well as Apple expected. According to new sales figures from Consumer Intelligence Research Partners, the 12iPhone 12 mini accounted for less sales than other iPhone 12 models that Apple offers.
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Combined, all new iPhone 12 models accounted for 76% of iPhone in sales in the United States in October and November. The standard iPhone 12 was the best-selling model, accounting for 27 percent of those sales.
Sales of the iPhone 12 mini accounted for only 6% of total doiPhone 12 sales during the launch period, while iPhone 12 Pro and Pro Max had sales figures closer to iPhone 12.
The iPhone 12 models won a significant share in the launch, but with mixed results, as the iPhone 12 mini seems to have been lost among the other models “, said Josh Lowitz, partner and co-founder of CIRP.” Not only has Apple released a wider range of new models than ever before, and it has also split this release into two model pairs, so comparing it to previous releases is tricky. In addition, Apple launched a new iPhone SE earlier this year, further complicating programming.
The iPhone 11 models from last year represented 69% of sales in the period after its launch, so the iPhone 12 models performed better overall. In 2019, the iPhone 11 was the best-selling iPhone, accounting for 39% of sales, with 11 Pro and Pro Max accounting for the remaining 30%.
Compared to the launch of iPhone 11 last year, which accounted for 69% of sales in the period after launch, the four iPhone 12 models fared even better, with 76% of sales. However, there was no clear leader among the new models, with sales equally distributed between iPhone 12, 12 Pro and 12 Max. In contrast, in 2019, iPhone 11 had an incredible 39% of sales, with iPhone 11 Pro and Pro Max combined for only 30% of sales.
The CIRP speculates that the availability of low-cost models, such as the $ 399 iPhone SE, the $ 499 iPhone XR and the $ 599 iPhone 11, may have limited the appeal of the more expensive $ 699 expensiveiPhone 12 .