Intel’s version of a MacBook Pro looks even better than a real one

Intel launched a new advertising campaign starring Justin Long, Apple’s “I’m a Mac” actor, but for this campaign, Long is praising PC laptops and comparing them to MacBooks. The fact is, for reasons we haven’t been able to discover, Intel actually made MacBook Pros in its commercials Better than in real life, as noted by YouTuber technician Rene Ritchie.

Take a look at these two pictures. The one on the left is a picture of a MacBook Pro with an M1 chip taken to The Verge’s Review. The one on the right was taken from this Intel announcement. Can you see the difference?

I’ll tell you: the Intel version of the MacBook Pro has A lot of the thinnest screen fits together, making it an almost edge-to-edge screen. I would love it if my MacBook sockets were so thin! (Although the Intel version of a MacBook Pro does not have a webcam. What a bummer.)

But Intel’s legendary full-screen MacBook Pro did not appear just once. It is also in this ad, which tries to denounce the MacBook Pro for not being a 2 in 1. Look at that Mac – all on screen!

Image: Intel

Intel confirmed for The Verge who used real MacBook Pros with an M1 chip in the commercials, but the company did not say what may or may not have changed about them: “Regarding the filming and presentation of details, we will not comment at this point,” said a Intel.

So, what probably happened here is that Intel changed the appearance of MacBook Pros’ screens in post-production, which had the accidental effect of making their screens look better than in real life. (And if you look at the image in the second ad, you can see some kind of black mist applied over the screen, which probably wouldn’t be there in reality.)

These ads, in my opinion, are also losing focus. None of Intel’s four new commercials demonstrates how Intel chips can compete with the real advantage of the MacBook Pro: Apple’s fast, battery-efficient M1 chip. (So ​​far, Intel has produced only hand-picked benchmarks to try to retaliate on the M1.) And when trying to dive into the MacBook Pro, Intel is also, in a way, diving into itself, since it still provides chips for some models from the Apple laptop.

And seriously, that full-screen MacBook Pro doesn’t look Good?