Intel is continuing its anti-Apple advertising campaign, today sharing a tweet that draws attention to the lack of ports on M1 Macs. In one photo, actor Justin Long is sitting on a sofa with a Windows PC and holding a handful of Apple dongles.
Apple Macs have long been ridiculed for the lack of ports and the need to use dongles for various accessories and monitors. Since 2016, Macs have included only USB-C ports, with Apple eliminating HDMI ports, USB-A ports and SD card readers in its line of notebooks. That is expected to change in 2021, however, with rumors suggesting that Apple will introduce new MacBook Pro models that once again feature an SD card reader and an HDMI port.
Apple analyst Ming-Chi Kuo, who shared Apple’s future port plans in January, said that in the future, “most users may not need to buy additional dongles.”
The ad follows several anti-M1 Mac videos that Intel shared yesterday, starring Justin Long, who used to appear in Apple’s famous “I’m a Mac” ads. In the videos, Long promotes Intel-based PCs, highlighting its gaming capabilities, touch screens and other features.
Intel’s ads come at a time when Apple is moving away from Intel chips in its line of Macs. Apple launched the M1 chip in November on the MacBook Air, the 13-inch MacBook Pro and the Mac mini, and more Apple silicon chips are on the way. Over the next two years, Apple plans to make the complete transition from Intel chips.
Justin Long’s ads are not the first anti-Apple ads that Intel shares. In February, Intel started a Twitter-based campaign trying to pinpoint the shortcomings of the M1 Macs. Intel appears to be feeling threatened by Apple’s chip options. The M1 chips received a lot of attention at launch due to their impressive speed and efficiency, which Intel chips cannot match.
Only one PC offers tablet mode, touch screen and stylus features in a single device. #GoPC
– Intel (@intel) February 2, 2021
Apple has even faster chips on the way, and there will be little for Intel to talk about once the MacBook Pro models with next-generation Apple silicon chips and a variety of ports are available.