Instagram is launching a new Professional Panel that will act as a central destination to monitor the performance of posts and access “professional tools”.
Instagram says the new professional panel has three main features. First, it helps creators track performance by providing information and trends based on an account’s performance. Second, Instagram says the tools offered will help creators expand their business. They can easily access the tools you used to manage your accounts more efficiently and also look for new tools that they may not know existed. They can also check the monetization and qualification status. Finally, Instagram says the panel will help creators stay informed and get the most out of Instagram through selected educational resources.
If some of these features do not look new, it is because they are not. Instagram admits that many of the features being incorporated into the Dashboard already existed on Instagram, but says putting them together in a central location should make them easier to access and also find the specific tools or resources that a creator or company is looking for your specific use case.
Instagram says that the Professional Panel was made as a result of the success obtained with other tools aimed at businesses, such as Badges, Instagram Shop, Checkout and Branded Content tools.
“Since its launch in November, more than 82 million accounts have visited the Professional Resources hub and 37 million accounts have accessed at least one item,” writes Instagram. “We took advantage of this momentum with the launch of the new Professional Dashboard and will continue to improve the experience throughout 2021.”
The professional dashboard is available to all business and creator accounts on Instagram and will begin rolling out to qualified accounts today.
(via Engadget)