It is an important offer for shoppers who face hours of risky store visits every day, but it may not be enough. Current COVID-19 vaccines typically require two doses with weeks apart – $ 25 is unlikely to cover orders lost during both trips. This assuming that there are no escalations or other delays. Add fuel costs and customers are likely to still lose money on vaccines, even if it’s not the amount they would have lost otherwise.
Instacart made a series of efforts to protect workers and encourage responsible behavior during the pandemic, including paid sick leave for buyers who caught the virus or need to isolate themselves. At the same time, the stipend can fuel criticism of the company’s working conditions, which may include low wages and busy schedules. Many buyers are likely to rush to get the vaccines anyway, but the payment may not significantly influence that decision.