Intel has launched a series of new ads featuring Justin Long, the former “I’m a Mac” star in Apple’s popular 2006-2009 advertising campaign. In a turnaround in Mac vs. ads. Apple PC, Intel shows Long testing various PCs and features equipped with Intel, with which the new Apple M1 Macs fail to do.
Intel is boldly playing Long’s old role in the “I’m a Mac” campaign with four of the five ads in the new “Justin Gets Real” campaign, starting with him saying “Hi, I’m a… Justin. Just a real person making a real comparison between Mac and PC. “
The new ads (first seen by MacRumors) scoff at Apple for things like the M1 MacBook Pro’s touch bar, lack of touchscreen, support for only one external monitor at a time, lack of choice, flexibility and more .
This is the second “Go PC” campaign that we recently saw from Intel going specifically against Apple. In February, Intel launched a Twitter campaign with messages like “If you can thumb up Photoshop thumbnails with your real thumb, you’re not on a Mac. Go to the PC. “
Intel is certainly concerned with the performance of M1 Macs and, of course, has lost a considerable amount of business with Apple abandoning its chips. Other moves we’ve seen from Intel include selective benchmarks to make their chips look better than the Apple Silicon. And the other important thing to keep in mind, the three Apple M1 Macs available now are just the basic models. More powerful Apple Silicon Macs are on the way.
Check out all five of Intel’s new announcements below. What do you think? Smart or resentful move?
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