Reddit may not have made the most memorable commercial during Sunday’s Super Bowl, but it certainly had the shortest.
The community’s discussion site, recently made headlines after some of its commentators incited wild trading in heavily sold shares, such as GameStop Corp. GME,
debuted its first Super Bowl ad with a five-second card that looked more like the final credits of “The Big Bang Theory” than a typical high-value ad for the Super Bowl production.
“If you’re reading this, it means that our bet was worth it,” said the ad. “Ads for big games are expensive, so we couldn’t buy a complete one.”
The price of a 30-second commercial for this year’s Super Bowl was $ 5.5 million, according to Variety, which would be about $ 915,000 for five seconds.
Update: It aired again before the start of the fourth quarter, so probably increase that budget a bit.
In a mere five seconds, Reddit’s still wasn’t the shortest commercial in Super Bowl history: Miller High Life had a one-second ad in 2009, and Seattle-based Ivar’s Seafood Restaurants ran a regional medium ad second in the same year.