Hyundai may not be in a hurry to make Apple’s electric car, despite reports of an attempted settlement. Reuters sources say Hyundai executives are “agonizing” over how the company will cooperate with Apple, or whether or not it is a wise idea in the first place. avoid a conflict between the two independent companies.
The company can get Kia to partner with Apple to avoid associating the main Hyundai brand (and the sophisticated Genesis emblem) with contract manufacturing. It would be “just like Foxconn,” said an executive Reuters. There are rumors that Apple wants Hyundai mainly for the final assembly in the United States. The chassis, transmission and other components would come from other companies, the sources said.