Hulu is slashing the price of its basic service with advertising for US college students to $ 2 a month.
The regular price is $ 6 for everyone since 2019, with Hulu’s ad-free tier costing $ 12 a month.
The Disney-owned streaming operation describes the 65% discount as a “perennial business”. Qualified students aged 18 or over can enroll in the business starting today and will receive the lowest rate, as long as they can verify that they are still students.
Streaming and college are a natural fit. Philo TV, the streaming service whose CEO is Facebook co-founder Andrew McCollum, started out as an experiment at Harvard in 2009. It then expanded to university campuses across the country before becoming a full national TV package service in 2017.
Many university dormitories are connected to cable TV and schools have long had ties to pay-TV operators. As streaming displaced pay TV as a viewing source, many providers sought to make inroads with students. In recent years, Comcast’s Xfinity on Campus setup has enabled students to watch live TV on any device at dozens of colleges.
Hulu was also part of previous college offers. A $ 5 monthly Spotify Premium package includes Hulu and Showtime.
Amazon also offered six free months of Prime Video service to college students, with monthly subscriptions that cost $ 6.49 in addition.