HP has not made a gaming-focused acquisition since Voodoo, but it is clearly ready to expand. The company reached an agreement to buy Kingston-owned HyperX for $ 425 million. The move ideally drives HP’s PC division, offering a wide selection of gaming accessories, including keyboards, mice, headsets and microphones. This gives HP access to console equipment as well.
Notably, this does not include HyperX’s storage and memory business – they will remain under Kingston’s protection. HP expects the deal to close sometime in the second quarter of 2021.
The purchase comes amid consolidation in the world of PC games. Corsair, for example, has been acquiring companies ranging from the originator of Origin PC systems to the veteran Scuf in gamepad. HP will clearly profit more if you buy a headset next to an Omen laptop, but that also keeps a lid on rivals focused on games like Corsair. It could also give HP an edge over PC heavyweights like Dell and Lenovo, which have limited or nonexistent gaming accessory catalogs.