HP announced that it is acquiring the HyperX gaming peripherals company for $ 425 million. The purchase will give HP an important position in the game accessories market.
This transaction will result in the purchase of the HyperX brand by HP from Kingston, the current owner, but HP notes in the announcement post that “Kingston will maintain DRAM, flash and SSD products for gamers and enthusiasts”.
HP has made progress to enter the gaming peripheral space in recent years under the Omen brand, but it has not gained much strength compared to competitors such as Corsair, Logitech and Razer.
HP said The Verge that the Ngenuity add-on application used for some HyperX accessories will continue to exist and will not be included in the Omen Control Center software used at this time.
HyperX is one of the most notable brands in this market, with gaming accessories including its line of Cloud headsets, which are among today’s best-selling gaming headsets. Leaving gaming heads aside, the HyperX portfolio has a variety of gaming accessories, from gaming keyboards to microphones. More recently, HyperX announced its first 60% mechanical gaming keyboard.