Hisense 2021 laser projection TVs promise better colors than OLED or quantum dot

This story is part of CES, where our editors will present the latest news and the hottest gadgets from CES 2021 entirely virtual.

TV maker Hisense announced a new line of laser projection TVs in CES that the company claims to have better color performance than any other display technology.

Hisense says his new TriChroma Laser TV is the only screen that meets the BT2020 color standard. BT2020 has been a goal of TV manufacturers for many years and is a key feature of NextGen TV (ATSC 3.0), the 4K broadcast standard. The Chinese company says the technology offers 50% better colors than “state-of-the-art cinema” and has a brightness of 430 nits, which is high for a projector. State-of-the-art LCD TVs typically reach a maximum of 1,000 nits.

During CES’s first 2021 press conference, Hisense exhibited a limited edition of the 100-inch model, the 100L9 Pro. This TV featured a black and pink gold projection unit, with pop-up speakers and a screen colored front. It has a 100 inch screen.

The company is also “exhibiting” two other models at the all-virtual show – a 75-inch TriChroma laser TV and a laser TV with an auto-magnifying screen. The Self-Rising Laser TV includes a screen that is “able to roll and also maintain peak optical performance”, the company promises.

Hisense currently sells laser TVs in the United States, but the availability and price of its 2021 line has not yet been announced.