It is not clear why BMW did this, because the M2 competition is far from a car that looks bad. It wouldn’t have been a sin if they just doubled the sound of a higher exhaust from an actual M2 competition in the clip, but obviously, that’s not what they did.
Currently, the only two vehicles with a V10 engine for sale are the Lamborghini Huracan and Audi R8 – and they use the same engine – so it’s one of those, or to be fair, one of BMW’s oldest M5s or M6s, both have been powered per 5.0 liters S85 V10s at one point. It can also be any number of other cars powered by V10, of course. Those are just the most likely, with Mitchell, as well as Top Gear host Chris Harris both saying they heard the Audi / Lambo V10.
In any case, it is fair to say that there is no longer much logic behind BMW marketing, so trying to explain it would be fruitless. I don’t think it’s as bad as Quizno’s “Commercial Mouse”. When BMW starts doing things like that, we’ll know they’ve hit rock bottom.
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