The popular and paid advertising campaign aims to involve residents who may be hesitant to receive the COVID-19 vaccine.
According to Hidalgo’s office, the campaign is entitled “Get smart, do your part” and highlights the safety and effectiveness of vaccines.
RELATED: New Figures Show Undervalued Black Hispanic Communities
Newly released vaccine data from Harris County shows that black and Hispanic communities are under-vaccinated.
Available data show that 48.3% of vaccinated residents in Houston and Harris County are white, 13.4% are Asian, 12.45 are black, 11.3% are Hispanic or Latino and 14% are listed as “others” , according to city data. When comparing these percentages with the population of each race across the county, more white and Asian residents are being vaccinated compared to Hispanic and black residents.
The Houston City Department of Health says Hispanics were responsible for 55% of COVID-19 deaths, compared to 21% of blacks and 18% of whites and 5.5% of Asians.
Across the country, CDC data shows that, compared to whites, Hispanics are 1.7 times more likely to acquire COVID-19, four times more likely to end up in hospital and almost three times more likely to die.
A University of Houston study found that a third of Texans are likely to refuse a COVID-19 vaccine, and that the reluctance is especially true among communities of color.
The study comes as data from the CDC recently revealed that, of those vaccinated in the first month, only 11% were Hispanic, five percent were black and six percent were Asian.
SEE ALSO: How access coupled with mistrust is impacting Hispanic communities receiving the COVID-19 vaccine
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