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Harley-Davidson Inc. announced on Tuesday that the company was launching a new line of motorcycles in 2021, a sigh of relief for the motorcycle-making fighter.
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The Milwaukee-based motorcycle manufacturer is offering a range of options. New models include the Street Bob 114 and the restyled Fat Boy 114 cruiser. However, the manufacturer also plans to offer four super-premium models from its custom vehicle operations team.
Harley is also adding styling options to its Street Glide Special, Road Glide Special and Road King Special models, according to the company.
The announcement came less than a year after the company announced plans to offer fewer models after facing years of declining sales, especially in the United States – its largest market – while trying to adapt to an aging customer base while looking to expand its markets. abroad.
In addition, last February, the company announced that its CEO, Matthew Levatich, was stepping down. In May, the company announced plans to reduce production for the year, after reopening its virus-related shutdown factories.
However, during the course of the pandemic, motorcycle sales began to increase in part due to consumers looking to avoid mass transit along with the desire to find socially distinct activities, motorcycle trend watcher Robert Pandya told Forbes.
HARLEY-DAVIDSON PLANS FOR LESS MODELS, SIMPLE FACTORIES AFTER CORONAVIRUS SHUT DOWN
Meanwhile, Harley attributed part of its success in the third quarter to the company’s ability to reshape its business and create a “new operating model that realigns the organization for performance, reduces costs and improves its focus on profitable products and markets”.
Part of that process included simplifying its planned product portfolio by 30%, while reviewing its time to market and “market entry practices for maximum impact and success”.